YouTube Shorts Fund Goes Live

The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday. The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos. YouTube chief business officer Robert Kyncl said in a blog post that…
The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday. The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos. YouTube chief business officer Robert Kyncl said in a blog post that…