Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers–especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. According to a Morning Consult survey conducted this month, a quarter of Americans said the end of…
While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers–especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. According to a Morning Consult survey conducted this month, a quarter of Americans said the end of…