Yelp Debuts 2 Ad Options for Yelp Audiences: Sponsored Collections, Seasonal Spotlight Ads

Business directory and crowdsourced review forum Yelp debuted two new ad products Tuesday as an extension of its Yelp Audiences ad platform: Sponsored Collections and Seasonal Spotlight Ads. Sponsored Collections–available on the Yelp iOS application homepage with Android to follow soon–enable brands to showcase local businesses based on common themes, such as consumer products being…
Business directory and crowdsourced review forum Yelp debuted two new ad products Tuesday as an extension of its Yelp Audiences ad platform: Sponsored Collections and Seasonal Spotlight Ads. Sponsored Collections–available on the Yelp iOS application homepage with Android to follow soon–enable brands to showcase local businesses based on common themes, such as consumer products being…