Yelp Audiences Gives Brands an Off-Platform Solution Using Yelp Search Data

Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and crowdsourced review forum off-platform and across the web based on their search activity on Yelp. The company said Yelp Audiences provides an opportunity for advertisers in the consumer packaged goods, direct-to-consumer, location-based and online sectors…
Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and crowdsourced review forum off-platform and across the web based on their search activity on Yelp. The company said Yelp Audiences provides an opportunity for advertisers in the consumer packaged goods, direct-to-consumer, location-based and online sectors…