WPP Introduces Global Data Company Choreograph

Recognizing that balancing effective ad targeting and consumer privacy is a delicate dance and marketers often need help to learn the moves while avoiding missteps, the industry’s largest holding company is offering direction. WPP is introducing a new global data company called Choreograph, which combines the resources of GroupM and Wunderman Thompson to help clients…
Recognizing that balancing effective ad targeting and consumer privacy is a delicate dance and marketers often need help to learn the moves while avoiding missteps, the industry’s largest holding company is offering direction. WPP is introducing a new global data company called Choreograph, which combines the resources of GroupM and Wunderman Thompson to help clients…