With Independent Agencies, Each Brand Gets Its Own Spotlight

Over the past year, the popularity of independent agencies has grown rapidly as speed, flexibility and outside-the-box creativity continue to be top priorities for brands looking to meet their target audiences where they are. Josh Fajardo, director of media strategy at digital payment network Zelle, and Brian Rappaport, founder of boutique out-of-home agency Quan Media…
Over the past year, the popularity of independent agencies has grown rapidly as speed, flexibility and outside-the-box creativity continue to be top priorities for brands looking to meet their target audiences where they are. Josh Fajardo, director of media strategy at digital payment network Zelle, and Brian Rappaport, founder of boutique out-of-home agency Quan Media…