Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing

Even the best media pitches can leave questions in the ether. Will there be a gap between what’s promised and what will be delivered? Will the agency team working on the business match up to the image that the slick new business machine has presented? Selecting the right media agency is critical if brands want…
Even the best media pitches can leave questions in the ether. Will there be a gap between what’s promised and what will be delivered? Will the agency team working on the business match up to the image that the slick new business machine has presented? Selecting the right media agency is critical if brands want…