Why Publishers’ Adoption of Twitter Blue Is About More Than the Money

If you ask publishers, the unofficial motto of Twitter Blue is: Come for the revenue share, stay for everything else. Since debuting on Nov. 9, the $2.99 subscription service has enticed more than 300 U.S. publishers to participate in its inaugural launch, luring them in with a variety of perks. The most widely publicized, its…
If you ask publishers, the unofficial motto of Twitter Blue is: Come for the revenue share, stay for everything else. Since debuting on Nov. 9, the $2.99 subscription service has enticed more than 300 U.S. publishers to participate in its inaugural launch, luring them in with a variety of perks. The most widely publicized, its…