Why Investing in Women’s Sports Is a ‘Savvy Business Decision’

Interest in women’s sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. “I think we’re at an inflection point,” Lisa Baird, commissioner of the National Women’s Soccer League, said during a panel at Adweek’s Women’s Trailblazers event. “With our message about the…
Interest in women’s sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. “I think we’re at an inflection point,” Lisa Baird, commissioner of the National Women’s Soccer League, said during a panel at Adweek’s Women’s Trailblazers event. “With our message about the…