Why Building a Customer-Centric Culture Is More Important Than Ever

The digital-savvy customers of today interact with brands on multiple channels, online and in the real world. All of these different channels and communication methods can be challenging for companies to truly understand their customers’ preferences–not to mention delivering personalized experiences at scale. Leaders from Delta Air Lines, Bain & Company and Warner Music Group…
The digital-savvy customers of today interact with brands on multiple channels, online and in the real world. All of these different channels and communication methods can be challenging for companies to truly understand their customers’ preferences–not to mention delivering personalized experiences at scale. Leaders from Delta Air Lines, Bain & Company and Warner Music Group…