Whiskey Brand Creates Booze-Free Stunt For ‘Rye January’ as Drinkers Cut Back on Alcohol

As a distiller of high-proof rye whiskey that’s been methodically aged six years, WhistlePig is an unlikely player in the booze-free booze space. But the young challenger brand has launched its first-ever Dry January program with a pair of non-alcoholic whiskeys, one infused with CBD, in an experiment that’s already taken off with consumers. WhistlePig…
As a distiller of high-proof rye whiskey that’s been methodically aged six years, WhistlePig is an unlikely player in the booze-free booze space. But the young challenger brand has launched its first-ever Dry January program with a pair of non-alcoholic whiskeys, one infused with CBD, in an experiment that’s already taken off with consumers. WhistlePig…