What the Next Steps of Unilever’s ‘Unstereotyping’ Strategy Should Be

Five years ago, after decades of portraying unflattering stereotypes in its ads, FMCG behemoth Unilever committed to “Unstereotype” it’s advertising. One of the apparent successes of this drive for inclusivity was the Knorr “Love at First Taste” campaign which, in Unilever’s words “[Shows] that food and cooking are pleasures everyone can enjoy, regardless of gender.”…
Five years ago, after decades of portraying unflattering stereotypes in its ads, FMCG behemoth Unilever committed to “Unstereotype” it’s advertising. One of the apparent successes of this drive for inclusivity was the Knorr “Love at First Taste” campaign which, in Unilever’s words “[Shows] that food and cooking are pleasures everyone can enjoy, regardless of gender.”…