What Marketers Must Consider When Raising AAPI Community Awareness

For the past two years, the rising tide of anti-Asian violence spurred by COVID-19 accelerated at light speed. Not only did we see the Asian American Pacific Island Community barraged with verbal, physical and life-threatening racial attacks, Asian-owned businesses also witnessed a steep decline in consumer spending. Earlier this year, myself and a group of…
For the past two years, the rising tide of anti-Asian violence spurred by COVID-19 accelerated at light speed. Not only did we see the Asian American Pacific Island Community barraged with verbal, physical and life-threatening racial attacks, Asian-owned businesses also witnessed a steep decline in consumer spending. Earlier this year, myself and a group of…