What Is TikTok Selling? Cultural Relevance

Even if you have never downloaded TikTok, it’s hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo–who mounted a historic ascent atop the pop charts with “Driver’s License”–it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice…
Even if you have never downloaded TikTok, it’s hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo–who mounted a historic ascent atop the pop charts with “Driver’s License”–it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice…