What Does It Take to Get Consumers to Share Their Email?

Is the promise of “free shipping” or “10% off the first purchase” enough to convince customers to share their email address? Marketers are working really hard to find out. Once they have that all-valuable email address, they’re able to retarget web visitors; communicate new product arrivals and promotions; and ultimately, make sales. That means brands…
Is the promise of “free shipping” or “10% off the first purchase” enough to convince customers to share their email address? Marketers are working really hard to find out. Once they have that all-valuable email address, they’re able to retarget web visitors; communicate new product arrivals and promotions; and ultimately, make sales. That means brands…