What copyrighting TikTok choreography means for brand and influencer deals

Creators often don’t receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn’t just about money — it’s about equity and partnership.

Creators often don’t receive money or credit for their viral TikTok dances, but brands that empower creators can show that it isn’t just about money — it’s about equity and partnership.