‘We Mucked Up’: Deodorant Brand Fussy Apologizes to Unilever for Misleading Ads

Fussy, the refillable deodorant start-up brand, has apologized to British consumer goods producer Unilever and its chief executive Alan Jope following its rollout of online ads comparing the two companies. In the apology, Fussy admitted that some could have found the ads to be “misleading.” The plant-based deodorant brand, founded by former Grey creatives Matt…
Fussy, the refillable deodorant start-up brand, has apologized to British consumer goods producer Unilever and its chief executive Alan Jope following its rollout of online ads comparing the two companies. In the apology, Fussy admitted that some could have found the ads to be “misleading.” The plant-based deodorant brand, founded by former Grey creatives Matt…