‘We Don’t Mention the Brand:’ Inside Channel 4’s Social-First Reality Show for Instagram

Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…
Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…