Wavemaker Select to Lead British Fintech Brand Mettle’s Media Charge

NatWest-backed digital business account Mettle has hired Wavemaker’s specialist division Select to handle its media planning and buying. The banking app, which aims to help small British businesses and contractors grow, launched its first campaign “The Charge” last June. Created by Fold7, it ran for six weeks across TV, VOD and YouTube with support across…
NatWest-backed digital business account Mettle has hired Wavemaker’s specialist division Select to handle its media planning and buying. The banking app, which aims to help small British businesses and contractors grow, launched its first campaign “The Charge” last June. Created by Fold7, it ran for six weeks across TV, VOD and YouTube with support across…