Walmart Hopes Two New Brands Will Lure Back-to-School Shoppers

As 56 million American students prepare to go back to school–resulting in a projected $33 billion in spend–Walmart is touting two new brands to appeal to kids and parents alike: Justice and Bubble. In a blog post, Denise Incandela, evp of apparel and private brands at Walmart U.S., called Justice a “beloved tween brand” that…
As 56 million American students prepare to go back to school–resulting in a projected $33 billion in spend–Walmart is touting two new brands to appeal to kids and parents alike: Justice and Bubble. In a blog post, Denise Incandela, evp of apparel and private brands at Walmart U.S., called Justice a “beloved tween brand” that…