Using Authenticity to Deepen Engagement With a New Generation of Football Fans

It’s becoming increasingly crucial for brands to engage with younger consumers in authentic and genuine ways to remain culturally relevant. To do this, the NFL is ramping up its focus on growing its fanbase by creating the right content on the right platform for the right community. Tim Ellis, the NFL’s evp and CMO, and…
It’s becoming increasingly crucial for brands to engage with younger consumers in authentic and genuine ways to remain culturally relevant. To do this, the NFL is ramping up its focus on growing its fanbase by creating the right content on the right platform for the right community. Tim Ellis, the NFL’s evp and CMO, and…