Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty — And Don’t Make Amazon’s Mistake

Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.
Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.