Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

The best media plan of 2020 didn’t just tell consumers not to use Uber’s service–it begged them to avoid it as if their lives, and others’ lives, depended on it. Because they did. Uber’s “Move What Matters” campaign is Adweek’s Media Plan of the Year Best in Show honoree not only because of the campaign’s…
The best media plan of 2020 didn’t just tell consumers not to use Uber’s service–it begged them to avoid it as if their lives, and others’ lives, depended on it. Because they did. Uber’s “Move What Matters” campaign is Adweek’s Media Plan of the Year Best in Show honoree not only because of the campaign’s…