Twitter’s Sarah Personette Talks All Things Brand Safety

Twitter chief customer officer Sarah Personette took to the Brandweek “stage” this week to discuss the social network’s commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy. “The health of the conversation became our No. 1 priority about four years ago,” Personette said. “This…
Twitter chief customer officer Sarah Personette took to the Brandweek “stage” this week to discuss the social network’s commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy. “The health of the conversation became our No. 1 priority about four years ago,” Personette said. “This…