Twitter Deals Out Some #RealTalk for Brands on Its Platform

Twitter introduced #RealTalk Thursday, a guide for how brands should continue evolving based on an analysis of 10 years’ worth of tweets from brands. The social network said it analyzed 5,000 unprompted tweets about brands from June 1, 2020, through March 1, 2021, to identify distinct shifts and trends in attitudes about how brands behave…
Twitter introduced #RealTalk Thursday, a guide for how brands should continue evolving based on an analysis of 10 years’ worth of tweets from brands. The social network said it analyzed 5,000 unprompted tweets about brands from June 1, 2020, through March 1, 2021, to identify distinct shifts and trends in attitudes about how brands behave…