Toyota’s Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout

Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan–but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event. On Monday morning, Toyota said it would no longer air any Summer Games-related…
Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan–but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event. On Monday morning, Toyota said it would no longer air any Summer Games-related…