Top Branding Fails of 2021—and What (If Anything) Brands Learned

Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…
Einstein once observed that anyone who’s never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time–new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are minor. Some are serious. As 2021 comes to an end,…