Tony Hawk: Skateboarding Grew Up Long Ago, the World Is Only Just Noticing

Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition? “The IOC certainly thinks so,” Basia Wojcik, vp of sports at development and brand marketing agency The Marketing Arm, told Adweek. “Skateboarding is one of a handful of new sports…
Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition? “The IOC certainly thinks so,” Basia Wojcik, vp of sports at development and brand marketing agency The Marketing Arm, told Adweek. “Skateboarding is one of a handful of new sports…