Tokyo Olympics Boosted NBCUniversal’s Quarter—But It’s Unclear If It Helped Peacock

A year ago, Comcast and NBCUniversal’s top executives said that the once-delayed 2020 Tokyo Olympics would deliver a major boost to its fledgling streaming service Peacock with new sign-ups and subscribers. Now that the Olympics have wrapped, executives are declaring victory–but were noticeably short on specifics about the Games’ impact on the streamer. In the…
A year ago, Comcast and NBCUniversal’s top executives said that the once-delayed 2020 Tokyo Olympics would deliver a major boost to its fledgling streaming service Peacock with new sign-ups and subscribers. Now that the Olympics have wrapped, executives are declaring victory–but were noticeably short on specifics about the Games’ impact on the streamer. In the…