To Tackle Period Poverty, TBWA Is Taking Advantage of the Buzz Around Period Pieces

Consumers are obsessed with historical dramas, and there’s a pretty clear reason: following the chronicles of Tom from Peaky Blinders and Phoebe from Bridgerton prove to be beautifully cathartic distractions from reality. But in some ways, society has remained stagnant since the days of women hiding their secrets under elaborate wigs and far-reaching petticoats. One…
Consumers are obsessed with historical dramas, and there’s a pretty clear reason: following the chronicles of Tom from Peaky Blinders and Phoebe from Bridgerton prove to be beautifully cathartic distractions from reality. But in some ways, society has remained stagnant since the days of women hiding their secrets under elaborate wigs and far-reaching petticoats. One…