To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics

As marketers feel increasing pressure to show the ROI of every dollar spent, measuring the success of influencer marketing has become its own segment in the sphere. “Influencer marketing has flipped the world upside down,” said Sam Saideman, co-founder and CEO of agency Innovo Management. “It has changed the way you think about putting products…
As marketers feel increasing pressure to show the ROI of every dollar spent, measuring the success of influencer marketing has become its own segment in the sphere. “Influencer marketing has flipped the world upside down,” said Sam Saideman, co-founder and CEO of agency Innovo Management. “It has changed the way you think about putting products…