TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. “It’s been a crazy year to say the least, but that’s a sign of the category,” he said. “TikTok is engaging with the creator…
In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. “It’s been a crazy year to say the least, but that’s a sign of the category,” he said. “TikTok is engaging with the creator…