TikTok Dives Deep Into Its ‘Defining Spheres of Influence,’ Sound and Culture

While TikTok is clearly a visual platform, music and sound play an integral role in creators’ contributions to its community, and TikTok, in turn, plays an integral role in driving cultural trends. The video creation platform commissioned two studies from independent research and analytics groups to “dive deep” on its “defining spheres of influence,” sound…
While TikTok is clearly a visual platform, music and sound play an integral role in creators’ contributions to its community, and TikTok, in turn, plays an integral role in driving cultural trends. The video creation platform commissioned two studies from independent research and analytics groups to “dive deep” on its “defining spheres of influence,” sound…