This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History

Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.” Occasionally it’s downright laughable to imagine someone But Ladder’s new ad for its life insurance not only follows an unexpected storyline for…
Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.” Occasionally it’s downright laughable to imagine someone But Ladder’s new ad for its life insurance not only follows an unexpected storyline for…