The Winning Secrets to Successful Out-of-Home Advertising

Volvo and Colossal Media teamed up in 2021 to wow audiences with their innovative and creative out-of-home (OOH) advertising. After winning an Adweek Out-of-Home Impact award for their collaboration, executives from both companies joined Adweek’s Elevate: Out of Home event to divulge some of their secrets for success to Adweek agencies editor Jameson Fleming. Authentically…
Volvo and Colossal Media teamed up in 2021 to wow audiences with their innovative and creative out-of-home (OOH) advertising. After winning an Adweek Out-of-Home Impact award for their collaboration, executives from both companies joined Adweek’s Elevate: Out of Home event to divulge some of their secrets for success to Adweek agencies editor Jameson Fleming. Authentically…