The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook

The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they collect and use data to drive advertising. Amid all those changes, The Trade Desk (TD) is seeing ever-growing demand for its first-party data offering that is free from Google, Facebook or Apple’s ecosystems. It is…
The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they collect and use data to drive advertising. Amid all those changes, The Trade Desk (TD) is seeing ever-growing demand for its first-party data offering that is free from Google, Facebook or Apple’s ecosystems. It is…