The Power of Listening

As part of the CMO Reboot Playbook: Activating Brand Purpose, Heidi Dettmer, VP of Marketing, Seattle Kraken shares her play on how they created and launched their new NHL franchise by listening to the most important people around; the fans. Check out more plays from top CMOs and brand leaders here. This transcript has been…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Heidi Dettmer, VP of Marketing, Seattle Kraken shares her play on how they created and launched their new NHL franchise by listening to the most important people around; the fans. Check out more plays from top CMOs and brand leaders here. This transcript has been…