The Power of a Pivot

As part of the CMO Reboot Playbook: Activating Brand Purpose, Mike Wente, Head of Verizon’s In-House Agency, 140, discusses how they pivoted The Met’s experiential event to a fully virtual one during the pandemic with purpose at the center of it all. Check out more plays from top CMOs and brand leaders here. This transcript…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Mike Wente, Head of Verizon’s In-House Agency, 140, discusses how they pivoted The Met’s experiential event to a fully virtual one during the pandemic with purpose at the center of it all. Check out more plays from top CMOs and brand leaders here. This transcript…