The Metaverse Doesn’t Always Stay in the Metaverse

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton expands on the crossover marketing potential between real and virtual worlds. Below, in her own words, she says brands are only scratching the surface. The challenge The…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton expands on the crossover marketing potential between real and virtual worlds. Below, in her own words, she says brands are only scratching the surface. The challenge The…