The First Rule of Personalization: How to Not Annoy the Customer

Personalization is more than an advertising industry buzzword–it is one of the most common goals of modern marketers. But the term’s meaning isn’t quite so clear. To many, it is even elusive. So, what does “personalization” mean? Is it about: Addressing your customers by their first name? Collecting explicitly expressed preferences and treating them accordingly?…
Personalization is more than an advertising industry buzzword–it is one of the most common goals of modern marketers. But the term’s meaning isn’t quite so clear. To many, it is even elusive. So, what does “personalization” mean? Is it about: Addressing your customers by their first name? Collecting explicitly expressed preferences and treating them accordingly?…