The Difficult Consequences of Cookie Deprecation: Layoffs and Lower Revenues

While the media industry has welcomed efforts to improve its privacy protections, one new report gives a sobering look at how such a shift could affect publisher ad revenues and staffing in the post-cookie future. Nearly half (48%) of publishers anticipate having to reduce their workforce due to a loss in advertising revenue caused by…
While the media industry has welcomed efforts to improve its privacy protections, one new report gives a sobering look at how such a shift could affect publisher ad revenues and staffing in the post-cookie future. Nearly half (48%) of publishers anticipate having to reduce their workforce due to a loss in advertising revenue caused by…