The Art of Rebranding for the Digital Era

For the first time in more than 20 years, Velveeta is updating its logo. Gone is the red underline, white background with blue trim, and “liquid gold” description. All that remains, really, is Velveeta. “Our new logo is simpler, bolder, more creamy and more expressive,” said Leah Bowman, associate brand manager of Velveeta at parent…
For the first time in more than 20 years, Velveeta is updating its logo. Gone is the red underline, white background with blue trim, and “liquid gold” description. All that remains, really, is Velveeta. “Our new logo is simpler, bolder, more creamy and more expressive,” said Leah Bowman, associate brand manager of Velveeta at parent…