The Ad Industry Needs to Address Mental Health Differently

When screen-fatigued, sleep-deprived employees shrug off pleas from friends and family to take a step back from work, the next logical step is to employ a theatrical cracker to deliver the message. In recognition of Mental Health Awareness Month, Canadian charity Nabs and creative agency Cossette did just. In a new spot, an anthropomorphic cracker…
When screen-fatigued, sleep-deprived employees shrug off pleas from friends and family to take a step back from work, the next logical step is to employ a theatrical cracker to deliver the message. In recognition of Mental Health Awareness Month, Canadian charity Nabs and creative agency Cossette did just. In a new spot, an anthropomorphic cracker…