Thanks to Its Sales Impact, Nike’s Kaepernick Campaign Wins Top Cannes Effectiveness Award

When Nike’s “Dream Crazy” campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors in both Outdoor and Entertainment for Sport. Now the brand and Wieden+Kennedy have picked up another shiny trophy as the campaign returned to compete in the Creative Effectiveness category, which honors results achieved…
When Nike’s “Dream Crazy” campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors in both Outdoor and Entertainment for Sport. Now the brand and Wieden+Kennedy have picked up another shiny trophy as the campaign returned to compete in the Creative Effectiveness category, which honors results achieved…