Tennessee’s Transphobic Bathroom Bill Inspired a Campaign That Hopes to Be Unnecessary

Ad creatives almost never wish for their campaign ideas to be unnecessary, but that’s certainly the case with this poster series drafted by TBWAChiatDay New York. Inspired after learning from a Nashville-based staffer about Tennessee’s Bill 1182, which would require signage on any bathroom that allows “use of restrooms by either biological sex,” the agency…
Ad creatives almost never wish for their campaign ideas to be unnecessary, but that’s certainly the case with this poster series drafted by TBWAChiatDay New York. Inspired after learning from a Nashville-based staffer about Tennessee’s Bill 1182, which would require signage on any bathroom that allows “use of restrooms by either biological sex,” the agency…