Teamwork Makes the Dream Work in New York Lottery’s Dynamic New Campaign

Competition can be healthy, but there is no underselling the feelings of pride and togetherness that teamwork can bring. Playing the lottery is generally considered a solitary endeavor, but there’s no reason it always has to stay that way. To that end, the New York Lottery’s “Meet the Multipliers” campaign is showing consumers how group…
Competition can be healthy, but there is no underselling the feelings of pride and togetherness that teamwork can bring. Playing the lottery is generally considered a solitary endeavor, but there’s no reason it always has to stay that way. To that end, the New York Lottery’s “Meet the Multipliers” campaign is showing consumers how group…