T-Mobile Is Quietly Paving the Way for its Ad-Tech Unit

The self-styled “un-carrier” T-Mobile is entering ad tech just as rival carriers appear to be exiting the media space. Ad-tech industry veteran Mike Peralta was recently appointed as vp of T-Mobile Marketing Solutions, a division of the telco formed of its 2019 purchase of PushSpring. He joins from Future where he served as global CRO…
The self-styled “un-carrier” T-Mobile is entering ad tech just as rival carriers appear to be exiting the media space. Ad-tech industry veteran Mike Peralta was recently appointed as vp of T-Mobile Marketing Solutions, a division of the telco formed of its 2019 purchase of PushSpring. He joins from Future where he served as global CRO…