T-Mobile Enters Rideshare Advertising with Acquisition of Octopus Interactive

T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft, marking the telecoms company’s entry into interactive out-of-home advertising. Octopus is the largest national network of its kind, according to a press release. The terms of the deal were not disclosed. “The beauty…
T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft, marking the telecoms company’s entry into interactive out-of-home advertising. Octopus is the largest national network of its kind, according to a press release. The terms of the deal were not disclosed. “The beauty…