Study Shows Brands Need to Do a Better Job Reaching People With Disabilities

One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, media investment and intelligence company Magna and IPG Media Lab conducted the “Digital…
One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, media investment and intelligence company Magna and IPG Media Lab conducted the “Digital…