Streaming and social media changed ‘the game’ of the 2020 Tokyo Olympics

This edition of the sports fair was lived virtually due to the health emergency. In this context, digital formats and social channels have played a crucial role in tuning in and following the so unprecedented event.
This edition of the sports fair was lived virtually due to the health emergency. In this context, digital formats and social channels have played a crucial role in tuning in and following the so unprecedented event.